The adage ‘never judge a book by its cover’ is true in so many areas of life.
But, ironically, not in the world of book publishing.
Without proper care and attention, self-published books stick out like a sore thumb, and the chance of anyone getting past the amateur cover art is very slim. It truly pays to pay for a good cover design.
And if you’re self-publishing you’ll need a good supply of marketing images.
And a trailer wouldn’t go amiss!